7 Tips For Building An Engaged E-Mail List

In the increasingly digital world of today’s times, the importance of e-mail marketing in building a brand cannot be emphasised enough, irrespective of whether your business is small-, medium- or large-sized. However, e-mail marketing can help your business only when used in the right way. Sending out the right message, in the right format, at the right time is critical, just as it is to reach out to the right audience. This is where the importance of having an engaged e-mail list comes in.

Firing e-mails to anyone and everyone will just not work – at least not in the long run! If you want to drive success for your business organisation through an e-mail campaign, you must figure out who your ‘engaged audience’ is, i.e. the subscribers who really want to receive e-mails from you, who are really interested in hearing from you. There is no shortcut around this. You must work towards building an engaged e-mail list, and work on sustaining one. In time, this will definitely prove to be one of the most invaluable assets your business can possess.

The following infographic by Campaign Monitor, a leading provider of e-mail marketing services based in the USA, offers you 7 important tips on how to go about building and maintaining a list of engaged e-mail subscribers. Remember – there are no shortcuts, hacks or tricks in there!



I present to you this infographic, in collaboration with Campaign Monitor, in the hope that these tips will be of value to you.


Foodie Gifts For The Holiday Season| Gifts I Wouldn’t Mind Santa Bringing Me This XMas

It’s XMas season! The festival is just around the corner, and there’s festivity in the air. There are Christmas trees and fairy lights and lanterns and snowmen everywhere. There is a nip in the air, and the pictures of gingerbread and hot chocolate and fruit cake make you want to eat something sinful, too. Letters are being written to Santa, wishlists are being made. Why should I not, as well? 🙂

Here’s my foodie wishlist for Santa – 10 foodie gifts that I absolutely wouldn’t mind Santa bringing me this XMas.

Read on!

  1. Wooden spice box   
Wooden multi-purpose boxes that we saw for sale, in Kashmir

I love, love, love the look and feel of wooden spice boxes. I think they would make a perfect gift for cooking enthusiasts, with their charming, very Indian looks.

Wooden spice boxes are available on websites like Amazon and Pepperfry, but I would prefer picking them up from an arts-and-crafts fair or something similar.

2. Quirky spoons

A random picture I took at a blogging workshop I attended, earlier this year. Check out those spoons!

I have always been in awe of the very unique, sometimes quirky, spoons that some bloggers use in their food photography. You know the ones with beautiful artistry on them, or ones with cute messages? I would love to own a few of these as well, but have never been able to get my hands on them.

Check out this and this on Amazon. That said, I would like for these spoons to come directly from the artisans, maybe from a handicrafts fair.

3. Sprig’s gourmet food products

Sprig’s Mango & Jalapeno Sauce that I absolutely loved!

My love for Sprig’s very interesting gourmet food products is not unknown on this blog. I have used a couple of these products and been absolutely thrilled by them. This Christmas, I would love to receive a few more of their beautiful products, to experiment with in my kitchen.

Hint to Santa – I’ve been eyeing Sprig’s Classic Salted Caramel, Extract of Natural Culinary Lavender, and their all-natural food colours for quite some time now! Psst, psst!

4. Artisinal cheese

A platter of cheese!


I’m game for cheese any time! I absolutely love cheese, love using it in my cooking. Lately, though, I’ve been slowly moving away from commercially produced cheese and gravitating towards hand-made, artisinal cheese.

I would be thrilled to receive some gorgeous artisinal cheese from The Creamery, India or 10 Cuts Of Cheese.

5. Plum cake

The very lovely plum cake from Fathima Bakery, which we got home last XMas

It’s Christmas time! How can I not think of plum cake, the Indian term for fruit cake that is?

We have come to love the plum cake from Koshy’s and Fathima Bakery in Bangalore. If Santa could get us some, it would be simply fabulous!

6. Jams from Big Bad Wolf

BeFunky Collagejam
Red Pepper & Jalapeno Jam from Big Bad Wolf, which I thoroughly loved!

I got to know about the hand-crafted jams from Big Bad Wolf recently, and am totally in love with them. These are not just any ordinary jams, but ‘jams for adults’! Wondering what I mean? These are artisinal jams made for adults, not the same old sweet fruity stuff that we have always been eating. Some have a splash of wine in them, some a dash of rum, some have the kick of chilli. They have some really amazing flavours on board – Chilli Chocolate & Coffee Mole, Salted Caramel & Coffee, Red Pepper & Jalapeno (my personal favourite!), Pineapple & Rum, and Christmas Jam (with plum and wine). Fantastic, right?!

This XMas, I would be thrilled if Santa would come bearing a couple of jars of these beautiful jams.

7. Fabelle chocolates

Assorted chocolate truffles!

In recent years, Fabelle has set a benchmark in terms of exquisite chocolate. I have heard so much about the gorgeousness of these chocolates that I am dying to try out a few.

Is Santa listening? 🙂

8. A wok from Wonderchef

That’s one of the super-handy woks I use now. I’d love to have a Wonderchef wok, too! Oh, and BTW, that’s Spaghetti Aglio Olio cooking. 🙂

For the longest time now, I’ve wanted to cook in a granite wok by Wonderchef, a brand by the famed Chef Sanjeev Kapoor. Here’s hoping Santa gets me some lovely cookware from Wonderchef, and that some of Sanjeev Kapoor’s culinary magic rubs off on me too! 😉

Santa, may I have this one, please? 🙂

9. Herb seedlings

A picture of a herb we had at home long, long ago. The nursery guy told me it was lavender, but I don’t think so. It tasted absolutely fantastic, anyway!

My little balcony garden has almost entirely died and dried up. 😦 Among the myriad tasks that I want to undertake in 2018, I do want to take up the task of getting our home garden back to life. I want there to be a little patch of herbs whose smell will carry to me on the wind, and bring a smile to my face. I want to be use these hand-plucked herbs in my cooking, rather than those out of a packet off a supermarket shelf.

Italian basil, Indian mint and coriander, some thyme and lemon balm for starters, maybe. Where from? From any local nursery, of course!

10. Glare knife

That’s me cutting some home-made paneer with the knife I have right now. It isn’t bad, but it isn’t Glare. 😦

I believe a good knife, like Glare, is a must for satisfactory cooking. I have used a knife from Glare in the past and absolutely loved it. Sadly, I lost the knife a couple of years ago, and have missed it ever since. This XMas, I would love to get my hands on a Glare knife again.

Glare knives are available on Amazon.

So, that’s all about my foodie XMas wishlist? What’s on yours?

PS: All pictures in this post are mine. The pictures are for representational purpose only.


Join us for a wonderful Christmas celebration! Here’s introducing you to our Christmas Blog Train. 16 popular Indian bloggers will be sharing some amazing posts with you, specially for the XMas season!


8 Christmas Party Outfits To Must Try In 2017

Click here to find out which bloggers are a part of this blog train.



Did you like reading my Christmas foodie post? Don’t forget to read what the next three other bloggers have in store for you today!

Sneha – www.blogsikka.com

Papri –www.throughmypinkwindow.com

Dayita – www.keepingitstylishdayita.com