In the increasingly digital world of today’s times, the importance of e-mail marketing in building a brand cannot be emphasised enough, irrespective of whether your business is small-, medium- or large-sized. However, e-mail marketing can help your business only when used in the right way. Sending out the right message, in the right format, at the right time is critical, just as it is to reach out to the right audience. This is where the importance of having an engaged e-mail list comes in.
Firing e-mails to anyone and everyone will just not work – at least not in the long run! If you want to drive success for your business organisation through an e-mail campaign, you must figure out who your ‘engaged audience’ is, i.e. the subscribers who really want to receive e-mails from you, who are really interested in hearing from you. There is no shortcut around this. You must work towards building an engaged e-mail list, and work on sustaining one. In time, this will definitely prove to be one of the most invaluable assets your business can possess.
The following infographic by Campaign Monitor, a leading provider of e-mail marketing services based in the USA, offers you 7 important tips on how to go about building and maintaining a list of engaged e-mail subscribers. Remember – there are no shortcuts, hacks or tricks in there!
I present to you this infographic, in collaboration with Campaign Monitor, in the hope that these tips will be of value to you.