Amway Launches Nutrilite Traditional Herbs

I don’t think, as a brand, Amway needs much of an introduction. Most of us are familiar with at least one of Amway’s various products, right? Well, the brand added one more product to its extensive portfolio yesterday – Nutrilite Traditonal Herbs – a range of dietary supplements based on a combination of ancient Indian wisdom and modern science. Along with a few other bloggers across genres, I had the opportunity of witnessing the launch of the product at Amway’s spanking new Digital Experience Centre at Indirangar, Bangalore. The event commemorated Amway’s 20th anniversary as well.

Ms. Simrat Bishnoi – Head, Corporate Communication And CSR, Amway India – speaking at the event

About Nutrilite Traditional Herbs

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Nutrilite Traditonal Herbs, on display at the venue

Amway’s Nutrilite Traditional Herbs is a range of four dietary supplements, prepared using Indian herbs like Ashwagandha, Tulsi, Brahmi and Amla that are known for their medicinal properties. These supplements are recommended for anyone and everyone above 12 years of age, to help combat the negative impact of modern-day circumstances like high stress levels, unhealthy sleep patterns, improper diet and sedentary lifestyles.

Mr. Ajay Khanna – Category Head, Nutrition And Wellness, Amway India – speaking at the event

Speaking at the occasion, Mr. Ajay Khanna – Category Head, Nutrition And Wellness, Amway India, stated that the firm believes in the ‘prevention over cure’ philosophy. It advocates being pro-active about one’s health and avoiding ailments rather than rushing to a doctor only when illness occurs. Amway’s Nutrilite Traditional Herbs helps you be pro-active in terms of your health, Mr. Khanna stated. The Ashwagandha is supposed to support vitality; the Brahmi, mental agility; the Tulsi, immunity; and The Amalaki, Vibhitaki & Haritaki, digestion.

The four supplements included in the Nutrilite Traditional Herbs range

Further, Mr. Khanna talked about Amway’s commitment to being highly vigilant and personally involved at every stage of manufacturing of the Nutrilite Traditional Herbs range. The firm ensures the herbs are picked up only from 100% organic, non-GMO, Indian farms. Care is taken to ensure that the right species of herbs are used (there are, after all, several hundreds of species!) to provide maximum benefit to consumers. Their team of doctors and other experts ensures that the right part of the plant goes into making the supplements, under extremely hygienic and sustainable conditions.

The supplements are manufactured in Amway’s state-of-the-art LEEDS ‘GOLD’ certified plant at Dindigul, Tamilnadu, entirely untouched by human hands, and follows stringent quality control measures. These supplements have been extensively researched, formulated and tested to ensure that they are completely safe for use, and are FSSAI-certified. Every unit of Amway’s Nutrilite Traditional Herbs range comes with a QSR code which, when scanned, provides complete details about tAmway’s ‘Seed to Supplement’ approach is what differentiates it from other health supplement brands available in the market today, Mr. Khanna stated. The four supplements together are priced at INR 649, 60 tablets per container.

This makes Amway’s Nutrilite Traditional Herbs an entirely ‘Made In India’ venture, Mr. Khanna added, very much in line with Prime Minister Narendra Modi’s vision.

Why Nutrilite Traditional Herbs?

Dr. CA Kishore, Ayurveda expert, also spoke at the event, clarifying the importance of nutritional supplements in today’s fast-paced world.

Dr. CA Kishore, Ayurveda expert, speaking at the event

“You might wonder why you should eat a Tulsi or Amla supplement when both of these are widely available in raw form throughout India,” Dr. Kishore stated. “This is so because of Amway’s commitment to providing the benefit of the right kind of herbs, the right part of the plant, in the right dosage, to customers via its Nutrilite Traditional Herbs range. The range is the perfect combination of ancient wisdom and modern science,” he added.

The supplements come in easy-to-carry, easy-to-use containers, Dr. Kishore said. You need to concern yourself with just consuming them, without any worries about sourcing raw ingredients. Amway has that part of it all covered, he added.

Personally, I don’t think I have the knowledge to comment on the ingredients or the health benefits. I will let the experts do the talking.

About Amway’s Digital Experience Centre, Indiranagar

Remember those days when Amway products only used to be available via dealers? Well, the firm still continues to sell majorly through dealers, enabling them to become entrepreneurs and better their standard of living, but that is not the only channel of sales now. One can also buy directly from Amway’s website. The firm is also in the process of opening up brick-and-mortar stores across India, where customers can check out all of their various products. Amway’s Digital Experience Centre in Indiranagar – a sleek, swanky blend of technology and brick-and-mortar – is a move in this direction.

Located on the bustling 100-Foot Road in Indiranagar, the Amway Digital Experience Centre has on display all of Amway’s products – including products for health care, skincare, personal care and home care, products for kids, as well as their newly launched Amway Queen cookware.

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Amway Queen premium cookware, designed to help one cook with minimal oil and water, preserving taste and nutrients

The store has facilities such as ‘Interactive Table Application’ and ‘Virtual Cart’, too, for tech-savvy customers. There is also a Beauty Zone in-house, where one can consult with skin and hair care experts to find out which of Amway’s products are best suited to them.

Some of Amway’s skincare products on display at the Beauty Zone, Amway Digital Experience Store

A ‘Virtual Make-Up Zone’ simulates how customers would look with make-up on, and what type of products would best suit their facial features.

So, so very interesting, right?

If you are in Bangalore, do drop in at the Amway Digital Experience Centre. Don’t forget to check out the new Nutrilite Traditional Herbs range!

2 thoughts on “Amway Launches Nutrilite Traditional Herbs

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