What do you think of when you think of falooda?
I think of glasses filled with pink, pink, pink milk lined up on a street-side cart, vermicelli and chia seeds swirling around in it. I think of people grabbing these glasses with sweaty hands. I think of them gulping all of it down in one go, an attempt to sate their parched throats on a hot summer’s day as well as to placate rumbling tummies with the cool, sweet, rose-laden drink.
When I encountered the falooda at Swensens, at a recent event for food bloggers, it both matched and did not match the picture in my head. The event aimed to familiarise us with the latest introduction on the Swensens (India) menu – the falooda – or, rather, the chain’s version of it. We also met Director – Swensens (India), Mr. Pinaki Mukherjee, who talked to us about the salient features of this falooda.
The Swensens version of this dessert is classy and beautiful, all jazzed up, as against the street-side version. It is made with quality ingredients, all the little things that have always comprised the falooda. It is just as cool and refreshing, too. The rose and the vermicelli are there, but no chia seeds or milk. I would say it is Swensens’ attempt to recreate the falooda, without deviating entirely from the way the drink originally tastes.
At the event, we were shown how the Swensens falooda is made – layer by layer by layer. Each layer is built to give a different taste, a different feeling, to the eater. We watched in wonder as waffles (crushed and whole), rose syrup, saffron syrup, saffron-flavoured ice cream, broken cashewnuts, saffron-flavoured vermicelli, rose petals and the signature Swensens cherry all went into the making of the falooda.
Mr. Mukherjee told us of how each ingredient used in the falooda is sourced with great care and caution, to ensure good quality and consistent taste. The Maraschino cherries that are a part of all Swensens ice creams come from a farm in the US of A – apparently, the entire crop of the farm is booked by Swensens in advance, every year. Similarly, the roses and saffron (for the rose and saffron syrups used in the falooda) comes from select fields in India. Also, the vermicelli used herein is cooked fresh every morning, infused with saffron, unlike the plain vermicelli commonly found in falooda elsewhere.
I’m not a big fan of falooda, I admit. I never have been. This version of the falooda did win me over, though. I liked the way it tasted, each layer contributing towards the delectable taste of the whole. I love the fact that Swensens offers the falooda in small, medium and large sizes, so patrons can choose the exact quantity they would like to have. The large size is like a complete meal in itself!
This is definitely one dessert that I would love to have again, if I can look past the Sticky Chewy Chocolate Fantasy that grabs my fancy every single time I enter Swensens!
Why don’t you go ahead and try out this pretty and delicious dessert, too?
- Where?: At all Swensens outlets
- When?: Limited edition for about 3 months, ongoing now
- Price?: INR 99 for the small (Happy Falooda), INR 149 for the medium (Carnival Falooda), and INR 229 for the large (Crispy Crunchy Falooda)
I was invited to sample the product, and to share my feedback about the same. The views expressed herein are entirely honest and my own, not influenced by anything or anyone.